Ferrari Purosangue vs Lamborghini Urus. Big italian SUVs.

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Ferrari enters the SUV game with the Purosangue

The Ferrari Purosangue vs Lamborghini Urus is going to be the battle of SUVs to watch on the market. They are both extremely expensive, offer enormous amounts of power, and are great to drive.

Ferrari has a reputation for engineering incredible supercars, but it should come as a surprise to everyone that it now also builds SUVs (or as they call it, an FUV – Ferrari Utility Vehicle). The market is just so very hungry for big performance cars and the opportunity for the Italian brand has been there for a long time. Despite their previous cold feelings for SUVs, they now have something exciting. Historically though, we have seen Ferraris battle the terrain with the 308 GTB Rally car in Baja Montesblancos.

Urus vs Purosangue

Ferrari Purosangue vs Lamborghini Urus
Ferrari Purosangue vs Lamborghini Urus

Starting from the chassis, the design is completely different for both cars. The Lamborghini is built on the Volkswagen Group MLB Evo platform which is shared by other performance SUVs like the Bentayga, Q7, and Cayenne. This makes mass-producing the cars easier but cuts down on the possibility to craft the car from the ground up. The Ferrari on the other hand, has made just that. A completely new chassis just for the Purosangue which features a lower center of gravity and carbon fiber roof as standard. It features all of the characteristics of a sportscar, a 49:51% weight ratio, a gearbox in the back a mid-front mounted engine, and lightweight materials.

Both cars have great engines, the Urus comes with a twin-turbocharged V8 boasting 657 horsepower (Urus S), and the Purosangue has a massive V12 engine putting out 715 horses. As you’d expect, the Ferrari engine is backed up by an extremely sophisticated chassis that is controlled using a central brain and a number of systems including sensors for the body position and wheel-position data and a recalibrated braking system for slick surfaces. This enables the car to be driven on anything from Alpine switchbacks to the Autostrada without fear of losing stability or balance.

The urus also features clever electronics, an ‘Ego’ setting on the steering and suspension, which can be changed to adjust things such as a firmer ride or more aggressive throttle settings. This lets the car handle off-road terrain in a way that would have been impossible with a normal sports car.

Is Ferrari Purosangue faster than Urus?

Both cars pack a lot of grunt. Urus will hit 0-62 mph (0-100km/h) in just 3.5 seconds and the Ferrari in 3.3 seconds. It’s safe to say the Purosangue is faster than Uus, but it will still be interesting to see them go head-to-head in real life.

It isn’t just performance that’s impressive though, both cars are packed with plenty of features and technology that should make it a very exciting and enjoyable drive. Among the options are an ambient light package, LED adaptive headlights, proximity unlocking, a surround-view camera, Apple CarPlay and Android Auto, touchscreen displays, four-zone climate control, and a leather steering wheel. The new prancing horse has also new rear-hinged doors, the style of which is popular for Rolls-Royce and its luxurious automobiles.

Ferrari Purosangue costs 390 000 euros
Purosangue’s rear-hinged doors

There are also options to customize the cabin. For the Lambo, a full-leather interior can be detailed with the ‘Q-Citura’ diamond stitching and an ambient light package. It can also have a Bang & Olufsen stereo, night vision, and carbon ceramic brakes.

How much does the Ferrari Purosangue cost?

The price starts from 400 000$, with options it will easily go over 500 to 600 thousand dollars. In euros, that will be around 390 000€. And On the second hand market, you will be paying a premium. And Ferrari has truly made a bag here, all of the Purosangues are sold out. You will be lucky to buy one.

Ferrari Purosangue costs 390 000 euros
Ferrari Purosangue

The fact that both of these SUVs are able to reach a speed of 190 mph is pretty incredible, combine that with superb acceleration, good looks, and handling and it’s something we haven’t seen before in this segment. It shows that there are people who want to take their luxury cars off the beaten path, and who are willing to pay for them. Scoring the battle of Ferrari Purosangue vs Lamborghini Urus is thus very close, only time will tell which one of them will win the hearts of the customers. It is known though, that the Purosangue is sold out for the next 2 years at least.

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Karl Aleksander Kivimägi
Karl Aleksander Kivimägi

I love the historic, funny and otherwise funky stories of motorsports. In my free time I turn on the TV to watch F1 and occasionally WRC. My favourite cars are old, red and Italian.

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