Atelier Eau Rouge is creating stories from automotive culture through videos and clothes.

We started life as a clothing brand with the concept of infusing racing with fashion. The name “Atelier Eau Rouge” comes from Circuit de Spa-Francorchamps which is a racing circuit located in Belgium. The track is home to the Raidillon and Eau Rouge corner combination which is a fast section that sweeps uphill with a blind summit. The Eau Rouge corner gets its name from the river stream it passes over which is know for its red water (eau rouge = red water)