ORIGIN of Atelier Eau Rouge


Atelier Eau Rouge was born in 2017 to infuse clothes with automotive culture and stories. Founded by Karl Aleksander and Markus, who both share the love for racing and interesting cars. It has since grown into a community of friends who share the passion. We use it as a platform to write articles, make videos, and design clothes that all draw inspiration from the car culture.

The name “Eau Rouge” comes from Circuit de Spa-Francorchamps, one of the most historical motorsport circuits which is located in Belgium. The track is home to the Raidillon and Eau Rouge corner combination which is a fast section that sweeps uphill with a blind summit. The Eau Rouge corner gets its name from the river stream it passes over which is known for its red water (eau rouge).