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Atelier Eau Rouge is telling stories from automotive culture through videos, articles podcasts and clothes.
We started life as a clothing brand with the concept of infusing racing with fashion. The name “Eau Rouge” comes from Circuit de Spa-Francorchamps which is a racing circuit located in Belgium. The track is home to the Raidillon and Eau Rouge corner combination which is a fast section that sweeps uphill with a blind summit. The Eau Rouge corner gets its name from the river stream it passes over which is know for its red water (eau rouge = red water).